19 Reasons Video Marketing Will Improve Your Business

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Published: 20th September 2012
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The popularity of online videos has reached such a peak that more people watch video online than they do on television. The internet has changed how the general public view videos and absorb their information. Videos have the ability to convey a large amount of information in a short space of time and convenience is a major draw in the online world.

Coupled with the greater visual impact and emotional appeal of video than print or text based media than online videos are tailor made for marketing purposes. The use of video as a marketing tool, whilst not new, has grown significantly, as online businesses discover the potential of video marketing - and there is a lot of it. Here are 19 reasons video marketing will improve your business.

Reach a Larger Audience

The sheer number of internet users and their attitude towards video, coupled with the inherent nature of online sharing is all conducive to reaching a wider audience and potential customer base.

Use of video marketing will help you reach a global audience far easier and cheaper than possible with any other medium.

1. 100 million internet users watch online video every day
2. Online video views doubled to 33.2 billion in the year of 2009.
3. 80% of internet users recall watching a video advert on a website in the past month, with 22% going on to visit the website and 12% purchasing the advertised product.
4. 45% of internet users view at least one online video a month with the average user seeing 32.2 marketing videos a month.
5. 75% of Executives speaking to Forbes said they watch business and work related videos at least once a week - with two thirds visiting the marketer's website after watching the video
6. 68% of people watching online videos will share the links with their friends, fuelling viral traffic

Improve Customer Engagement

The visual impact of a video and its ability to convey bite size information quickly means a far greater level of customer engagement.

7. After watching a video visitors will stay on the site on average 2 minutes longer
8. 60% of business executives would rather watch a video than read text.
9. Using online video rather than static content boosts viewer engagement and response rates by up to 700%
10. One Forrester study in 2011 concluded that 1 minute of video is the equivalent to 1.8 million words

Increase Online Leads and Sales

One drawback of online shopping is being unable to physically see or hold the product. Online video marketing make a huge difference. By providing customers with more information whilst offering real examples of how the product looks and works improves the customers level of confidence and trust in the product. This translates to increased leads and sales.

11. Consumers are 64% more likely to buy a product online after having watched a video
12. One real estate group in Australia received 4 times more inquiries to listings with a video than those without
13. A viral video marketing campaign can increase your site click through rate by 750%

Improve Off Line Sales

It isn't just online retailers that benefit by using videos. More customers than ever are using the internet to carry out product research before deciding on making a purchase online or in store - and those sites with online videos fair better.

14. Online video delivered a 6% increase in in store sales for packaged goods firm Reckitt Benckiser
15. Online video increases physical store visits by up to 30%
16. Over 90% of shoppers found product videos useful when deciding on a purchase

Improve Email Marketing Campaigns

Email Marketing is often criticised for poor returns or conversions. The key to improving email CTR? A video of course! People are far more likely to engage and interact with an email that contains a video.

17. Nearly twice as many people will click through to your website if your email contains a video
18. After using video in their email marketing campaign, one online marketer reported a 51% increase in lead conversion rates
19. Including video in an introductory email reduces subscriber opt outs by 75%

What can we draw from this? Video marketing is taking over the internet and its ability as a marketing tool is hugely effective in comparison to the reach and cost of more traditional marketing methods. If you are not using video marketing you are likely losing business to competitors who are using it. Who doesn't want a larger more engaged customer bases, improved click through rates and increased sales?

This article is brought to you by leading video production agency Only Marketing a one stop TV and video marketing agency.

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